なぜサプリブランドは毎回のサブスクリプションボックスにプレミアム・ピルケースを入れるか
Subscription supplement brands live and die by retention. The product is good, but the moment a shipment lands in a customer’s kitchen drawer, the relationship goes quiet until the next recharge. A growing number of DTC supplement and vitamin brands are testing a different move: adding a branded, premium pill box to the box itself — not as a throwaway freebie, but as a kept, daily-use object that keeps the brand in the customer’s hand and routine. The retention math most supplement brands underestimate Health and wellness subscriptions, which cover supplements and vitamins, average roughly 8–12% monthly churn. Replenishment subscriptions hold up better than discovery boxes, but the early months […]